Hard Rock to Take Control of The Mirage by End of Year

Acquisition set to be formally approved at December NGCB meeting

by - Tuesday, November 15th, 2022 2:45

The Mirage Las Vegas

Hard Rock International has announced that it hopes to assume control of The Mirage by the end of 2022 once the Nevada Gaming Control Board approves the acquisition in its December meeting.

The company spent $1.1 billion in 2021 to take control of the iconic Las Vegas casino from MGM Resorts International. The deal will see the Seminole Tribe of Florida (Hard Rock’s principal owner) become the first tribal operator in the Las Vegas Strip.

According to the deal, Hard Rock has agreed to keep the property’s name and brand for three years and plans to expand operations beginning in 2025.

In a statement, Hard Rock Las Vegas’ President Joe Lupo said:

“We look to ensure a good experience for our guests with little change or disruption. We will be implementing Hard Rock’s Unity Rewards which is available in over 150 locations throughout the United States and around the world.”

Hard Rock has stated that it wants to retain the majority of staff at The Mirage but will make a few key hires in IT, HR, and finance to help with the transition and proposed expansion over the coming years.

“The new Team Members will become part of the Hard Rock team at The Mirage property, which will transform, over time, into the Hard Rock Casino and Hotel Las Vegas.”

Danny Tang

Reporter & gambling industry analyst covering the land-based and online casino industry in the United States.

  • Connect with us on LinkedIn
  • Connect with us on Twitter