The Palms Casino Resort in Las Vegas has opened its doors to the public for the first time since closing in 2020. In 2021, property was sold by Station Casinos to the San Manuel Band of Mission Indians.
Palms is the first Vegas casino to be owned and operated by a tribe
After receiving approval from the Nevada Gaming Control Board to operate the Palms in December, San Manuel began renovations on the property. The new owners also revealed that the previously used Station Casinos Boarding Pass rewards program will no longer be used at the casino.
Following the opening of the casino, San Manuel is the first Tribe that both owns and operates a Las Vegas casino. The Mohegan Tribe was the first casino operator in Las Vegas, but does not own Virgin Hotels Las Vegas, where the Mohegan Sun casino is located.
The San Manuel Tribe also owns and operates a casino in southern California, the Yaamava’ Casino and Resort at San Manuel. As a result, Palms Casino will become only the second US casino to offer Club Serrano as its players reward program.
The rewards program is a tier-based loyalty program. The tiers are as follows:
- Classic: Everyone
- Emerald: 50,000 – 124,999 Tier Points
- Amber: 125,000 – 249,999 Tier Points
- Diamond: 250,000 Tier Points or more
- Turquoise: Invite only
Some highlights of the rewards on offer include Free self-parking and valet for all Club Serrano members while members at Amber level and above receive complimentary resort fees. Other rewards at higher levels include premium seats at resort shows and discounted movie tickets among others.
Image credit: terren in Virginia / CC BY 2.0
Reporter & gambling industry analyst covering the land-based and online casino industry in the United States.
