NFL franchise, The Detroit Lions has announced a multi-year partnership deal with Soaring Eagle Casino and Resort that includes the presentation of ‘Inside the Den’ TV shows and weekly ‘Inside the Pride’ episodes for the upcoming 2022 football season.
The deal also includes sponsorship of the Detroit Lions’ Power Hour at Ford Field on gamedays.
Speaking on the partnership agreement, CEO of Soaring Eagle Gaming Melinda Coffin said:
“Soaring Eagle Gaming is honored to join forces with the Detroit Lions in a multiyear partnership that will bring excitement to Lions fans. Soaring Eagle Gaming is eager to bring excitement to fans with our support of Power Hour, our Fan Cave experience and gaming related offers from all of our properties.”
Detroit Lions Director of Broadcasting Carl Moll added:
“It’s exciting to not only debut the Lions TV Network in its latest iteration, but to kick it off with such an engaging and fan-focused partner as Soaring Eagle, We are looking forward to continuing to evolve our television content this season and beyond.”
According to the release, Power Hour will continue to feature Spin It to Win It and Roar-aoke which will now have prizing sponsored by Soaring Eagle. This includes a free night stay at their property, free play, concert tickets, and resort credit among other benefits. There will also be a sweepstakes during the preseason with chances to win on-field experiences during the 2022 season.
Soaring Eagle Casino and Resort will also be the presenting partner of “Inside the Den” which will begin airing this week on Lions TV Network affiliate stations. The two TV specials will then air during the weeks of August 15 and September 5.
Image credit: Michael Barera / CC BY-SA 4.0
Reporter & gambling industry analyst covering the land-based and online casino industry in the United States.
